Email Marketing Campaign

"Walking in His Light" Bible Study

5-Email Nurture & Conversion Sequence

Campaign Strategy Overview

This email sequence combines authentic relationship-building with strategic conversion optimization, designed specifically for faith-based educational products. The campaign focuses on community, transformation, and gentle encouragement rather than aggressive sales tactics.

🎯 Target Audience

Christian women seeking spiritual growth, community, and deeper Bible study experience

💕 Tone & Voice

Warm, personal, encouraging—like letters from a trusted friend and mentor

🔄 Conversion Strategy

Relationship-first approach with gentle urgency and value-focused offers

📈 Key Metrics

Open rates, click-through rates, conversion rates, and community engagement

Campaign Performance Indicators

Key metrics to track for this email sequence's success

45-55% Expected Open Rate
8-12% Expected Click Rate
15-25% Target Conversion Rate
85%+ Customer Satisfaction Goal